Here's
the condensed version of my 30-year professional
background
- Develop and
write highly effective corporate training
programs and instructional materials
- Design and
write comprehensible, useable, and useful
software user manuals
- Edit,
publish, and market a professional journal
covering the field of Mac computer software for
builders and architects
- Write and
edit comprehensive yet easy-to-read reports to
funding agencies on highly technical university
research
Writing and
editing have been the mainstays of my career. It's
one of the things I do best. But I've diversified a
bit . . .
Building the
flock
Since 1992, while continuing with my writing work,
I've also been developing this farm and slowly
building a high-quality flock of 100+ happy,
healthy sheep who produce exquisite fibers for
handspinners and organically raised, grassfed lamb.
In the process I've learned a tremendous amount
about raising sheep, growing quality wool, the ins
and outs of raising animals organically, and, most
valuable to this farm's success . . . how to market
the farm's products over the Internet.
Building the
farm's online presence
In 1998 I began to apply my communications and
marketing skills to developing this website,
promoting the site over the Internet, and building
an online business presence for SkyLines Farm. The
Internet has become my most effective marketing
tool and the website now accounts for about 98% of
the farm's sales.
Writing to
communicate
My writing style has always been down to earth and
to the point. I can communicate clearly and
persuasively with a wide variety of readers, from
corporate executives to building contractors, and
university professors to river rafting guides who
spin organic wool into yarn during the off-season.
Want to
talk?
If you'd like to talk about how my years of
writing, editing, and marketing experience might be
useful to you or your business, drop
me a note
to initiate the discussion, or call me at
208/875-8747.
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